Wheeli-Good – Case Study

Note: This was a ficticious product developed for a graduate class project

Finding food trucks on campus is challenging. After all, they usually are not found on food ordering websites because they have unpredictable opening times. So there has to be a way to get users to view the available food trucks and their menus without leaving the comfort of their rooms.

Task

This project aimed to develop a platform dedicated to connecting hungry campus diners to local food trucks. In addition, it aimed to offer vital information to customers on the go, and its online ordering platform allowed customers to place orders without ever stepping outside.

  • Strategy

    Design thinking

  • Client

    Carnegie Mellon University

The team used eight weeks to conduct user research. We followed the design thinking stages and methodologies, including the usual five steps: empathize, define, ideate, prototype, and test. We eventually created and developed a high-fidelity prototype that showcased the proposed implementation.

I was part of a team for this project and worked on all aspects of the user experience design journey, including its visual, UX, and interaction design. Together we implemented the UX of the entire platform pages, from ideation to testing.

User research

User interviews

For this project, we sent out a series of surveys. Below are some of the questions we asked

  1. How often, if at all, do you order from food delivery websites?
  2. Have you ever used food search services such as Yelp?
    • If so, how often do you use these services?
  3. How often do you order takeout?
    • What methods do you usually use to order takeout? (ex: calling the restaurant, placing an order through an app, etc.)
  4. Do you have a preference between using your phone or your laptop to order food?
    1. If so, which method do you prefer and why?
  5. Ask relevant questions pertaining to user actions after their interaction
    1. Ex: Why did you choose to order from the food truck menu site instead of directly from the home page?

Pain Points

From our research and user interviews, we identified the following pain points:

  • No way to know the availability of food trucks
  • No online menu for most food truck
  • No easy way to pre-order food
  • Confusing design of some food truck websites
  • New customer unfamiliar with food trucks
  • Difficulty discovering trucks that offer specific dietary options

User research

Scenarios and storyboard

Research findings

From our research and user interviews, we came up with the following solutions/features:

  • Developed an IoT network that updates our website whenever a food truck drives to its campus location
  • In-app availability status of food trucks
  • Searchable easy-to-read food truck menus
  • Responsive web design for any device.
  • Language localization to enable adoption by none English speakers

Team brainstorming image

User research

Solution sketches

Low fidelity wireframes

High-fidelity wireframes

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